Instagram is the best tool for spreading your business message on a tight budget. It's a visual medium, which means that a picture is worth a thousand words. So, instead of spending a lot of time and money advertising your brand on TV, radio, newspapers, and magazines, you should invest more time and money on Instagram.

Why You Need Instagram For Your Brand

There are plenty of businesses that have hundreds of thousands of followers on Instagram, but that's not the same as having an engaged community. Instead of having one person comment on every post and get excited about your product, there are lots of other people who are constantly sharing your images with their friends and families.

In order to have a serious, engaged community, you need to inspire and excite your followers, as well as teach them what they can do with your product or service. You can achieve this by engaging with other Instagram users and having meaningful conversations.

One of the biggest advantages of using Instagram for your business is that you can turn your company into an interactive community.

How To Use Instagram To Build Your Brand

First, download the free Instagram app on your smartphone. Next, make sure your business profile is verified with a business email address. This is the first step to building an Instagram business page. If you follow these steps, you will be able to use Instagram to promote your business, and the results will be amazing.

Facebook's Page Views Is More than Triple Instagram's

In a study conducted by GlobalWebIndex, it was discovered that there is more than twice the traffic to Instagram compared to Facebook. The more Instagram users there are, the higher the chance you'll get more followers on Instagram. Since Instagram users share pictures and videos of their trips or restaurants, you are bound to get more followers on Instagram.

The Best Practices Of Using Instagram For Your Brand

Do not, under any circumstances, post pictures that are of someone else's products or that someone else has paid you to post for them. This is probably one of the biggest faux pas you can make on the platform. The advertising rules of Instagram are strict.

Additionally, use the filters properly, be sure to comment back to everyone who likes your pictures, and add hashtags to your pictures that are relevant to your business. Lastly, be aware that the picture doesn't have to be taken by you.

Start your Instagram brand by posting three pictures at a time on the app. The more times you post, the more followers you will have and the better your pictures will look in the feed.

Tell Your Story

Another way to help Instagram catch on to your brand is to be a good storyteller.

How To Get More Followers On Instagram

Get Creative

Instagram is all about visuals. Instagram encourages users to add images and videos. This increases engagement on the platform, and it also allows you to see what people are responding to the most. If you want to boost your follower count, try making things, such as furniture or fitness gear, into works of art. This is also an effective way to attract people who like artwork. If you make a wall hanging lamp, people will love it because they'll think of your company whenever they see a beautiful lamp they like on Instagram.

Make Time For Online Marketing

Many entrepreneurs think that hiring someone to take care of their online marketing is too expensive, but that's not true. A lot of people will hire a digital marketer for $100-$150 per hour.


With every new social media platform, business owners are still trying to decide which one is best for their business. They're trying to figure out how to get their message to potential customers without spending a lot of money, and they're also figuring out the right time to post content to build up their brands and get more followers. The best way to build your brand is to be creative and post organic content to draw your audience or future customers!

Pinterest is a pinboard site for people who love looking at pictures. It's a great way to get new traffic. In fact, Pinterest is the No. 1 referral source for organic traffic to websites . It's a great way to get traffic from Pinterest to your site.

What is Pinterest?

Pinterest is basically a site that people use to collect images of things they like to create images of those things. Users can find images of a specific thing (such as a street sign) and then create a board. They can share the image with people that follow them. For instance, if they like a beach, they can share the image of a beach on their board and then people can follow that board.

Why should you use Pinterest to drive traffic to your site?

#1 Pinterest is a place where people gather. They like to be inspired. They like to be inspired by other people.

#2 Pinterest drives traffic to you. You don't have to find people to like your site. They go to you.

#3 You can have fun on Pinterest. So, go and be a part of the community.

#4 On Pinterest people pin stuff they like, not just what other people are pinning. So, the ideas they pin are often unique and original.

#5 Pinterest is an online community. So, even though it's not a customer, it's a community of like-minded people who are in search of inspiration.

#6 Pinterest allows people to create boards and pages. So, there's the chance that if you have a cool idea, you can have other people come to you with ideas.

How to use Pinterest for driving traffic to your site

If you're new to Pinterest, I recommend checking out the Pinterest website.

You can follow others to learn about what pins they like and get ideas from them.

Click on an interesting pin to learn more about it and what it's about.

You can browse all the pins pinned by others that you like.

Click the "add to my boards" link on a pin to make it part of a board you've created.

Join a public Pinterest group and start pinning.

There are more ways to use Pinterest to drive traffic to your website.

For example, you can use Pin It Now to generate more sales and sales leads for you products.

Want to learn more about Pinterest? Here's a great Pinterest 101 course.


In the beginning you may find Pinterest to be challenging, but you can get around the hurdles if you put in the time and effort. It's a great way to grow your business.

What are your thoughts about Pinterest?

Do you use Pinterest? If so, how?

Leave a comment and let us know.