You’ve probably heard that marketing your website is important. The truth is that it’s crucial to just about any business. It doesn't matter if you're a brick and mortar store, an online retailer, or anything in between-your customers need to know you exist!

So how do you go about marketing your site? You might be tempted to spend loads of money on ads and other flashy marketing strategies such as SEO. But these strategies can cost a pretty penny and take up precious time. Here are 6 proven strategies to help you market your website effectively for free!

Understand Your Target Audience

It's important to know who your target audience is in order to market your site effectively. If you're selling to a different country or targeting a specific age group, it's a good idea to make these distinctions clear in your marketing. This will ensure that you're advertising towards people who would be interested in what you have to offer.

When it comes down to it, there are only two ways to go about marketing: spend money or time. Marketing can be expensive and time consuming, but the truth is that this strategy has the most potential for long-term success. So if you're looking for a low-cost method of marketing, try giving one of these strategies a shot!

Put Yourself in the Customers Shoes

If you want to market your website, you first need to understand what your customers want. Whether they're looking for a new product, service, or even simply information about your business, they're essentially trying to find something. So it's important that you put yourself in their shoes and think how the customer might search for what they need.

Here are some examples:

- If a customer is looking for a product, perhaps they'll search by color, material type, or even brand name.

- If a customer is interested in a service or consultation of sorts, they may search by location or hours of availability.

- For those who are searching for information about your business in general, they may be searching by categories like "about us," "contact," or "financials."

Create a Content Strategy

One of the most important strategies to marketing your website is creating a content strategy. A content strategy is exactly what it sounds like-a plan for how you will create, maintain, and deliver quality content on your site. This includes everything from enhancing your blog posts, to maintaining the quality of your social media posts, and making sure that you're always delivering relevant information.

Another reason why having a content strategy is important is because it will keep you ahead of the competition. If you are consistently creating new blog posts and other types of content that are valuable to your audience, people will be more likely to visit your site again and again.

It's also important for competitors to know what types of content you offer so that they can create a similar experience. If they don't know what you offer, then they cannot compete with you for the same customer base!

So make sure that you have a clear idea about how you plan on marketing your website in order to attract customers who are looking for what you provide!

Get Creative with Your Marketing

Nothing beats creativity when it comes to marketing your website. Be sure to use a variety of strategies such as Email Marketing, Social Media, and SEO.

1) Email Marketing

Did you know that an average small business makes over 70 percent of their sales through email marketing? It might be hard to believe, but the best strategy for getting in front of your ideal customers is by sending them emails. By using this method, you'll reach a larger audience than Facebook or Instagram!

2) Social Media

Social media is another great way to market your site. Just because you aren't spending money on ads doesn't mean you should neglect social media. You can be creative with how and where you post content-just make it engaging enough so people want to share!

3) SEO

Search Engine Optimization is crucial to promoting your website in order to increase traffic and brand awareness. This strategy could also help decrease your bounce rate-which means less time spent on your site for each visitor!

Design a Unique Look and Feel for Your Site

One of the most important things you can do to market your business's website is create a unique look and feel. If you have a lot of website visitors and they are all seeing the same thing, it's going to be hard for them to get excited about what you're selling.

To determine what your website should look like and how it will function, ask yourself these questions:

- What is your company's target customer base?

- Is there a specific message or ideal that you want your site visitors to remember?

- How do people find out about your company?

- What type of content would best communicate the values of your company?

- What kind of website design would best reflect those values?

Once you've determined these answers, you're ready to start designing!

Make Social Media Work for You

One of the most important ways to market your website is to use social media. Social media is booming right now and it's no wonder why! It allows you to connect with your customers on a personal level. Plus, it's super easy to get in on the action without spending a ton of money or putting in hours upon hours of work.

Start by updating your business' social media profiles on Facebook and Instagram. Currently, Instagram has more users than Twitter and Pinterest combined

Search for keywords related to your brand and start posting about them. You can also share content from other sources that will help you market your site

Another great way to use social media is by commenting on posts from fellow businesses in your niche. This will allow you to share information about the products or services you offer


Don't forget about email marketing! Email is still a big way for people to stay connected with their favorite brands-and since many marketers are focused more on paid advertising these days, email marketing is an excellent way for businesses that want to get their name out there

Instagram is the best tool for spreading your business message on a tight budget. It's a visual medium, which means that a picture is worth a thousand words. So, instead of spending a lot of time and money advertising your brand on TV, radio, newspapers, and magazines, you should invest more time and money on Instagram.

Why You Need Instagram For Your Brand

There are plenty of businesses that have hundreds of thousands of followers on Instagram, but that's not the same as having an engaged community. Instead of having one person comment on every post and get excited about your product, there are lots of other people who are constantly sharing your images with their friends and families.

In order to have a serious, engaged community, you need to inspire and excite your followers, as well as teach them what they can do with your product or service. You can achieve this by engaging with other Instagram users and having meaningful conversations.

One of the biggest advantages of using Instagram for your business is that you can turn your company into an interactive community.

How To Use Instagram To Build Your Brand

First, download the free Instagram app on your smartphone. Next, make sure your business profile is verified with a business email address. This is the first step to building an Instagram business page. If you follow these steps, you will be able to use Instagram to promote your business, and the results will be amazing.

Facebook's Page Views Is More than Triple Instagram's

In a study conducted by GlobalWebIndex, it was discovered that there is more than twice the traffic to Instagram compared to Facebook. The more Instagram users there are, the higher the chance you'll get more followers on Instagram. Since Instagram users share pictures and videos of their trips or restaurants, you are bound to get more followers on Instagram.

The Best Practices Of Using Instagram For Your Brand

Do not, under any circumstances, post pictures that are of someone else's products or that someone else has paid you to post for them. This is probably one of the biggest faux pas you can make on the platform. The advertising rules of Instagram are strict.

Additionally, use the filters properly, be sure to comment back to everyone who likes your pictures, and add hashtags to your pictures that are relevant to your business. Lastly, be aware that the picture doesn't have to be taken by you.

Start your Instagram brand by posting three pictures at a time on the app. The more times you post, the more followers you will have and the better your pictures will look in the feed.

Tell Your Story

Another way to help Instagram catch on to your brand is to be a good storyteller.

How To Get More Followers On Instagram

Get Creative

Instagram is all about visuals. Instagram encourages users to add images and videos. This increases engagement on the platform, and it also allows you to see what people are responding to the most. If you want to boost your follower count, try making things, such as furniture or fitness gear, into works of art. This is also an effective way to attract people who like artwork. If you make a wall hanging lamp, people will love it because they'll think of your company whenever they see a beautiful lamp they like on Instagram.

Make Time For Online Marketing

Many entrepreneurs think that hiring someone to take care of their online marketing is too expensive, but that's not true. A lot of people will hire a digital marketer for $100-$150 per hour.


With every new social media platform, business owners are still trying to decide which one is best for their business. They're trying to figure out how to get their message to potential customers without spending a lot of money, and they're also figuring out the right time to post content to build up their brands and get more followers. The best way to build your brand is to be creative and post organic content to draw your audience or future customers!

Pinterest is a pinboard site for people who love looking at pictures. It's a great way to get new traffic. In fact, Pinterest is the No. 1 referral source for organic traffic to websites . It's a great way to get traffic from Pinterest to your site.

What is Pinterest?

Pinterest is basically a site that people use to collect images of things they like to create images of those things. Users can find images of a specific thing (such as a street sign) and then create a board. They can share the image with people that follow them. For instance, if they like a beach, they can share the image of a beach on their board and then people can follow that board.

Why should you use Pinterest to drive traffic to your site?

#1 Pinterest is a place where people gather. They like to be inspired. They like to be inspired by other people.

#2 Pinterest drives traffic to you. You don't have to find people to like your site. They go to you.

#3 You can have fun on Pinterest. So, go and be a part of the community.

#4 On Pinterest people pin stuff they like, not just what other people are pinning. So, the ideas they pin are often unique and original.

#5 Pinterest is an online community. So, even though it's not a customer, it's a community of like-minded people who are in search of inspiration.

#6 Pinterest allows people to create boards and pages. So, there's the chance that if you have a cool idea, you can have other people come to you with ideas.

How to use Pinterest for driving traffic to your site

If you're new to Pinterest, I recommend checking out the Pinterest website.

You can follow others to learn about what pins they like and get ideas from them.

Click on an interesting pin to learn more about it and what it's about.

You can browse all the pins pinned by others that you like.

Click the "add to my boards" link on a pin to make it part of a board you've created.

Join a public Pinterest group and start pinning.

There are more ways to use Pinterest to drive traffic to your website.

For example, you can use Pin It Now to generate more sales and sales leads for you products.

Want to learn more about Pinterest? Here's a great Pinterest 101 course.


In the beginning you may find Pinterest to be challenging, but you can get around the hurdles if you put in the time and effort. It's a great way to grow your business.

What are your thoughts about Pinterest?

Do you use Pinterest? If so, how?

Leave a comment and let us know.

Social media has turned into a hugely important part of business today. At any given moment, companies are reaching millions of people—potentially millions of interested, interested, interested potential customers—or potential clients. There's no way that any business can sit back and ignore the power of social media.

The reasons to use social media

"Because social media makes the customer so much smarter than the traditional media. It's all about the customers, not us." – David Thiébaud

That's exactly what David Thiébaud, one of the world's most celebrated pastry chefs, said in a recent interview. He is the owner of Maison Pierre Hermes, based in Beverly Hills, CA. So you'd think that the thought of using social media might be a bit scary. In fact, Mr. Pierre was a bit of a social media newbie himself—back in the early days of Facebook. "I had no experience with it," he explained. "But when I saw the use of social media, I found it very interesting." To start a conversation with customers or potential clients, chefs are constantly reaching out to them on social media—and chefs have a lot of highly interesting things to say.

How to use social media for your business

And yet there are still many businesses that don't really understand the social media opportunity. Sure, there are industries and customers that are the most natural for using social media, but there's no reason you can't also create an effective strategy for your business. There's no reason that social media can't be a great tool for generating leads and increasing sales. So, the first thing to do is make a plan. You should have a social media plan, with a social media strategy. Not only will this help you create a social media plan, but it'll also help you create a successful social media strategy for your business. It will help you create a strategy that will work for your business. And, it will help you avoid the traps that so many others have fallen into.

What social media should you be on?

First, the following are the social media channels that are most popular with small businesses today: The most popular social media channels are Facebook, Instagram, Twitter, Snapchat, YouTube, LinkedIn, and Pinterest. So what channels should you be on? What's the best way to reach your audience? Social Media Manager The first step is to invest in a social media manager. It's much cheaper and easier than trying to master each social media channel individually, and it means that you can focus all your efforts on creating great content that will entice customers to take action and follow your business.

The challenges of social media for businesses

But while social media has become integral to the way businesses market themselves, it's not without its challenges. Unfortunately, most businesses and organizations have been slow to jump into social media, and have yet to fully grasp the full potential of their presence on the web. However, this is a topic that we've covered many times before, as it's a major issue for marketers today. One of the reasons that so many businesses are still lacking in the social media space is that they can be easily dissuaded from jumping in. The idea of investing time, money, and staff into creating a social media page is scary to many. They can easily be overwhelmed by the thousands of offerings online and become apathetic towards social media altogether.


Social media has opened a window of opportunity for small businesses. As a business owner, you should consider social media a useful marketing tool. It might be hard to take action if you feel like you don't know what to do. It's OK! That's the idea. Social media is meant to get you started. Reach out to us and we can help you get started with your social media business page!

With the emergence of social media, people tend to think that a website is not needed. Although social media has its benefits such as marketing, it still does not have replace the need to have a website. We will try to discuss why.

Websites are still relevant

According to Statista, by the end of 2019, the digital advertising industry will reach $160 billion in revenue. Google and Facebook have always dominated the digital advertising industry because of the simplicity they offer to the consumers. No matter what the news says, consumers still visit websites for information about products and services. They go on the websites of friends and family and they also look for reviews about what they should buy. People make buying decisions based on social proof. So, we believe that this is still an important method of browsing. One of the reasons why people have stopped visiting websites is because there is now a multitude of places to research. Websites can be found via search engines, online retailers, social media, and video streaming sites.

How to make a website thrive in 2021

If you run a business, then your website is not something that you can just abandon or stop using as a business tool. You need to continuously update it. However, there are some ways in which you can make your website survive in 2021.

1. To keep up with digital trends If you want to keep up with the latest technological trends, you need to update your website as well. If you do not update, then your website may go obsolete. You need to understand that when your website goes out of trend, your marketing may also go out of the window.

2. To keep an eye on the competition How can you make your website thrive in 2021? By checking out the competition and making your website unique. No matter how good your website is, if the competition has a similar website, then your site may not flourish.

Why should someone should have a website?

It is very important that you set yourself apart from your competitors by having a website. You can boost your revenue because there are more ways to find out about you and what you offer. You can increase your business through e-commerce and become a one-stop shop. Do Websites still have a place in the 21st century? Despite the use of social media, there are still businesses that believe that they don't need a website. They do. You can use different social media platforms to advertise your products and services. However, you must ensure that you always update your website. You can also use Google Analytics to know how people are finding out about your business. You can also use Social Listings to further advertise your products and services on social media.

Social media is not enough for everything

As we can see, social media can help to get your message out there. However, it is not enough to communicate with your audience. In order for your website to be successful, you need to think about many things. It is no longer enough to do a website and have a Facebook page or Instagram page. The more tools that you have in your toolbox, the more successful you will be. For this reason, we are going to learn about what your website will need to be successful in 2021. How Will Websites Change in 2021? People are still going to be using websites Although more people are using social media, they still rely on websites to get information. There is a reason for this. By having a website, you have the ability to reach a large amount of people.

A website can be an incredible tool for business growth. It can be used to generate leads, improve your brand, and manage customer relationships. But the best way to make the most out of your website is to make sure your website is doing its job. If your website is not converting well, it's not doing its job. That's why Spears Computer World is here to help you save money on your website design services.

When we say “Your budget matters to us”, we are not saying that we will not work with a client because they don’t have a huge budget. What we are saying is that we will try our best to provide quality service to a client regardless of the budget size. Of course the budget needs to be reasonable but we will try our best not to break the bank especially for start-up or first time entrepreneurs!

If you are still on the fence about our web design services, you can setup a free 30-minute consultation with us.

Many businesses dream of having their own website—so why do some still resist? Yes, it’s true that creating and maintaining your own website isn’t cheap, but the cost of not having one can be even greater. And you certainly don’t need to hire a Web designer to create your website. There are many website builder options these days that are relatively easy to use and require no coding skills. However, there are a few good reasons to work with a professional Web designer.

Why You Should Hire Us

A professional Web designer will not only design a user-friendly site for you, but he or she will also work with you to get the best for your business in terms of SEO, content, speed, design, and other areas of your website. Whether you’re a small business or a large corporation, you want your site to be found. Of course, you can do your best to promote your site on other websites, but you still need to find ways to make your site stand out from the crowd and get more traffic. A professional Web designer can create content that will help your site be found by search engine bots and by the right people. Being optimized for SEO can be a full-time job, and it will require attention to the entire website, including pages, meta tags, and other details.

What You Can Expect from Us

Well-designed websites boost your business's visibility online and provide more information about your business in one place. As consumers look for additional information about your company, your website gives them a good place to start. A good-looking, well-designed website will also encourage others to trust your brand. We work hard to create a brand identity for each project. That means we use our design guidelines, which we call the “Atmosphere of Your Brand.” To summarize, this involves picking a color palette and imagery that reflects your brand's personality and your clients' needs. Then, we start gathering information about your company and your clientele.

How We Can Help You

Because we know the ins and outs of designing and building websites, we can provide the following benefits: Save Time – Unlike starting from scratch, you don’t have to worry about finding the perfect template and you won’t have to deal with multiple levels of design styles. With an experienced and knowledgeable web designer, we can help you customize and improve your website in just a few hours. Save Money – We charge a competitive fee for what you get.


These website design tips should get you started on your path to creating your own website. You’ll have a new and innovative idea for a unique website and a better understanding of how to execute the ideas you have for your own site. Contact us today to get started.

Wix and WordPress are two of the most popular website builders that you can use to create a blog. Both have their pros and cons, and the choice comes down to personal preference. In this article I'll explain what the best platform is for you.

The WordPress Basics

Let’s start with WordPress. It is the most common and widely used blog and website builder. The fact that it is a CMS — which stands for Content Management System — means it can manage any type of website content. If you need more than that, then you can expand the platform with add-ons. It is worth it because there is a huge and ever-growing market of plugins to enhance WordPress. The downside is that there is a huge learning curve. As a result, it’s usually not a good option for a novice or a novice blogger.

What is WordPress?

The most popular CMS (Content Management System) for website builders, WordPress makes it easy for you to make changes to your website through text editors and publish your content. It also has a range of premium themes and plugins available to improve the look of your website, as well as tools for managing your content and publishing your products. One of the best things about WordPress is the way that it helps you improve your site's SEO by allowing you to add content rich descriptions and keywords. These are typically entered in a 'description box' at the top of every page, allowing you to write content that is relevant to your site's audience, and also has a clear purpose.

How to get started with WordPress

The easiest way to get started with WordPress is to create a free account. It'll take you just a few minutes to create a brand new site, then you'll be ready to share it with the world. If you prefer a different platform, that's OK. You can even continue to use on a free account, although it may limit you to only free themes and widgets (don't worry, there are tons of free themes and widgets available). At the end of the day, it really comes down to personal preference. If you want a more personalized website builder, Wix is a good choice. If you prefer more of a fully featured option with more control over your website, WordPress is a better choice. Page builders for WordPress also make it a little easier to use WordPress!

What is Wix?

Wix is a cloud-based website builder. It allows you to create a website based on a template, or upload your own images, graphics, and text. You can then customize your site with a Wix store where you can sell your products or create a site which includes a store. Wix offers free templates with the website builder, but you'll need to buy a store membership to start selling products. Once you've registered your store, you can either sell products in your own store, or partner up with an affiliate partner to sell products that you've pre-picked, or you can use affiliate links. What is WordPress? WordPress is open source. This means that you can download and use it as you please.

How to get started with Wix

Wix's full website builder platform is free. You don't need to pay for a starter plan. You can start with a simple, free site using a template and design, then upgrade later. You don't have to be an expert to create your own website. There's a simple drag-and-drop builder. You can choose themes or create your own. You can add pages and posts and galleries, write your own content and photos, use third-party tools to enhance your website and have your site set up with a nice marketing image. You don't have to design the site yourself With many website builders you are expected to design your own website. This is more demanding, and it's less interesting and convenient than building your site using an online editor.

Which should you choose?

Wix has great marketing in the US. However, I wouldn't recommend using it in the UK, as there is a noticeable lack of relevant content to it. It is aimed at an American audience, and many local authors might find it difficult to get their content promoted. However, the the key focus of Wix is on providing fun stuff for their target audience. It also has a blog, but its blog isn't particularly useful for authors and bloggers. Many features of the platform are not relevant to bloggers. In addition, its advertising is poor. The U.S. version of WordPress is aimed at creatives. But, it lacks the bells and whistles that someone who is seriously committed to their work might require.


The best website builder is going to depend on what you want to do with your site. If you just want to create a blog and manage it through your web browser then Wix is the best option, but if you want to make your blog a professional business or technical resource, then WordPress is the best. WordPress is still one of the best website builders on the market, but the last two updates to the software have caused some issues that could deter many users. The first update introduced security and stability issues, and the second update removed the free features available to all users of the software, but the biggest issue for me was that the plugin integrations of the software were removed.