You’ve probably heard that marketing your website is important. The truth is that it’s crucial to just about any business. It doesn’t matter if you’re a brick and mortar store, an online retailer, or anything in between-your customers need to know you exist!
So how do you go about marketing your site? You might be tempted to spend loads of money on ads and other flashy marketing strategies such as SEO. But these strategies can cost a pretty penny and take up precious time. Here are 6 proven strategies to help you market your website effectively for free!
Understand Your Target Audience
It’s important to know who your target audience is in order to market your site effectively. If you’re selling to a different country or targeting a specific age group, it’s a good idea to make these distinctions clear in your marketing. This will ensure that you’re advertising towards people who would be interested in what you have to offer.
When it comes down to it, there are only two ways to go about marketing: spend money or time. Marketing can be expensive and time consuming, but the truth is that this strategy has the most potential for long-term success. So if you’re looking for a low-cost method of marketing, try giving one of these strategies a shot!
Put Yourself in the Customers Shoes
If you want to market your website, you first need to understand what your customers want. Whether they’re looking for a new product, service, or even simply information about your business, they’re essentially trying to find something. So it’s important that you put yourself in their shoes and think how the customer might search for what they need.
Here are some examples:
– If a customer is looking for a product, perhaps they’ll search by color, material type, or even brand name.
– If a customer is interested in a service or consultation of sorts, they may search by location or hours of availability.
– For those who are searching for information about your business in general, they may be searching by categories like “about us,” “contact,” or “financials.”
Create a Content Strategy
One of the most important strategies to marketing your website is creating a content strategy. A content strategy is exactly what it sounds like-a plan for how you will create, maintain, and deliver quality content on your site. This includes everything from enhancing your blog posts, to maintaining the quality of your social media posts, and making sure that you’re always delivering relevant information.
Another reason why having a content strategy is important is because it will keep you ahead of the competition. If you are consistently creating new blog posts and other types of content that are valuable to your audience, people will be more likely to visit your site again and again.
It’s also important for competitors to know what types of content you offer so that they can create a similar experience. If they don’t know what you offer, then they cannot compete with you for the same customer base!
So make sure that you have a clear idea about how you plan on marketing your website in order to attract customers who are looking for what you provide!
Get Creative with Your Marketing
Nothing beats creativity when it comes to marketing your website. Be sure to use a variety of strategies such as Email Marketing, Social Media, and SEO.
1) Email Marketing
Did you know that an average small business makes over 70 percent of their sales through email marketing? It might be hard to believe, but the best strategy for getting in front of your ideal customers is by sending them emails. By using this method, you’ll reach a larger audience than Facebook or Instagram!
2) Social Media
Social media is another great way to market your site. Just because you aren’t spending money on ads doesn’t mean you should neglect social media. You can be creative with how and where you post content-just make it engaging enough so people want to share!
3) SEO
Search Engine Optimization is crucial to promoting your website in order to increase traffic and brand awareness. This strategy could also help decrease your bounce rate-which means less time spent on your site for each visitor!
Design a Unique Look and Feel for Your Site
One of the most important things you can do to market your business’s website is create a unique look and feel. If you have a lot of website visitors and they are all seeing the same thing, it’s going to be hard for them to get excited about what you’re selling.
To determine what your website should look like and how it will function, ask yourself these questions:
– What is your company’s target customer base?
– Is there a specific message or ideal that you want your site visitors to remember?
– How do people find out about your company?
– What type of content would best communicate the values of your company?
– What kind of website design would best reflect those values?
Once you’ve determined these answers, you’re ready to start designing!
Make Social Media Work for You
One of the most important ways to market your website is to use social media. Social media is booming right now and it’s no wonder why! It allows you to connect with your customers on a personal level. Plus, it’s super easy to get in on the action without spending a ton of money or putting in hours upon hours of work.
Start by updating your business’ social media profiles on Facebook and Instagram. Currently, Instagram has more users than Twitter and Pinterest combined
Search for keywords related to your brand and start posting about them. You can also share content from other sources that will help you market your site
Another great way to use social media is by commenting on posts from fellow businesses in your niche. This will allow you to share information about the products or services you offer
Don’t forget about email marketing! Email is still a big way for people to stay connected with their favorite brands-and since many marketers are focused more on paid advertising these days, email marketing is an excellent way for businesses that want to get their name out there
